Should Brands Help Consumers in Tough Times?

Brands do owe their existence to consumers

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bizjournals.com
Help the People Who Move What Matters (Uber Eats)

UBER EATS (Food Delivery)

Their acts of giving:

Stay Strong, Stay Connected — Stay Thankful (TELUS)

TELUS (Telecommunications)

Their acts of giving:

Courage is Beautiful TVC (Dove/Unilever)

UNILEVER (Consumer Packaged Goods)

Their acts of giving:

Josh is the Managing Director of Behaviour in Vancouver, Canada. He has been published in elemente, INToronto, and DNA magazines.

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