Should Brands Help Consumers in Tough Times?

Brands do owe their existence to consumers

Image for post
Image for post
Help the People Who Move What Matters (Uber Eats)

UBER EATS (Food Delivery)

Their acts of giving:

Stay Strong, Stay Connected — Stay Thankful (TELUS)

TELUS (Telecommunications)

Their acts of giving:

Courage is Beautiful TVC (Dove/Unilever)

UNILEVER (Consumer Packaged Goods)

Their acts of giving:

Josh is the Managing Director of Behaviour in Vancouver, Canada. He has been published in elemente, INToronto, and DNA magazines.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store