Introducing do good, a content company

And why I didn’t call my company ‘joom’

I recently announced the beginning of a new chapter in my life—the start of my entrepreneurial journey. Today, I wanted to share some details about my new company.

I am thrilled to introduce do good, a content company!

what kind of company are we?

do good, a content company is a platform (a.k.a. property) creation, content strategy, and content creation company.

what will we create?

We are starting in the ‘edutainment’ space — content that is both educational and entertaining.

Over time, content formats will likely include (but not be limited to) books, e-books, audiobooks, online courses, e-newsletters, podcasts, and shows. Content ideas will take the lead, and the format will follow.

why the name ‘do good?’

I was going to create “joom,” but I thought Gwyneth Paltrow would think I was copying her ‘goop’ brand. If you weren’t aware, Gwyneth Paltrow put two o’s between her initials, g and p, to create the name ‘goop.’ In her research, words with two o’s score higher in Google results. Could it have something to do with the name ‘Google?!’ 🤔